Overall, I think apple did a pretty good job with updating ios-7. Most of the features and functions that apple fans have been waiting for have been added. Even though most have been available on other platforms for a while, apple did manage to give it that one of a kind "apple design" touch. So it wasn't outright mimicry of other OS's. While it they may have done enough to keep their enormous installed base of customers happy, if that was their mission, I think they accomplished it... ...On the other hand, other platforms can also tout similar, and in some cases more features. Did apple accomplish the goal of luring customers from Samsung, HTC, or even Windows?