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Mobile Me: Worst Apple LOGO Ever?

fivepoint

fivepoint

macrumors 65816
Original poster
Sep 28, 2007
1,175
7
IOWA
I am super excited about the new Mobile Me software from Apple. I think it is going to completely change the way thousands of people use the web and connect their devices... one small problem though.

Is it just me, or is this logo a giant cluster-f*ck? I don't mean to swear... but my God, this is NOT what I would expect from Apple.

What do YOU think? Am I over-reacting? Do you like it?


mobileme.jpg
 
To make matters worse, I just found THIS on Paul Thurott's website! Hahaha, now that is something that Apple does not want to be associated with!

mobileme_separated.jpg
 
its not the best, but it works in showing just what it is though. the "me" though is eerily close to the "me" used in Microsoft Windows ME.
 
Considering how the Nintendo Wii was panned when it name and logo were revealed I guess that means MobileMe is going to be a hit then.

Seriously guys it's just a logo and it conveys to the user what is happening by using a cloud rather then a server. This is for consumers and not businesses you know. Although I will say the iDisk icon is pretty bad with the purple. They just need to change that.
 
I don't think it's a bad logo at all, to be frank.

It's actually a more refreshing, down-to-earth logo than most Apple stuff.
 
powderblue17 said:
Considering how the Nintendo Wii was panned when it name and logo were revealed I guess that means MobileMe is going to be a hit then.

Seriously guys it's just a logo and it conveys to the user what is happening by using a cloud rather then a server. This is for consumers and not businesses you know. Although I will say the iDisk icon is pretty bad with the purple. They just need to change that.
Click to expand...

Logos are very important to a product's identity. They define the 'personality' of the product and give you all sorts of suggestions on how they might be used, what they offer you, etc.

I completely agree with you witht he iDisk icon as well. You can't even come close to looking at it and understanding what it does. And how about the 'preferences' logo. Why not use the same 'gears icon' as Leopard and the iPhone? Are they afraid of a little consistency?

Honestly, this is Apple, not some third rate marketing company.



iMpathetic said:
I don't think it's a bad logo at all, to be frank.

It's actually a more refreshing, down-to-earth logo than most Apple stuff.
Click to expand...

Point well taken. I'm sure some people will love it! To me, its too cluttered, too 'light weight and girly', and not nearly substantial enough. It seems gimicky. Plus, I (personally) don't normally appreciate the 'power of pastels'.
 
My first thought upon seeing the logo was, as mentioned above, the horrorshow that was Windows Me.

I agree with the OP. It's a total Fisher-Price looking clusterf*kk.
 
A handwritten "me" typeface looking similar to another one? I suppose I should inform aluminium metal box makers that their products are eerily close looking to iMacs.
 
Why not "Mobile Mac?" The whole "Me" thing doesn't make it more appealing for serious users...
 
Here is a similar story from TUAW! Apparently I'm not the only one...
http://www.tuaw.com/2008/06/11/apples-worst-logo-ever/

Here are some great quotes from the Gawker article quoted by TUAW:

Apple's new MobileMe logo:
- Is being chased by Bubble Boy
- Should be on a package of Japanese soap. Cheap Japanese soap.
- Looks like the nameplate on a friendly child robot.
- Would make a poor tattoo.
- Would be removed, if it was in sticker form.
- Would work better on a line of female-targeted snowblowers.
- Secretly sniffs glue.
 
MrSmith said:
fivepoint, why don't you share some of your free time?
Click to expand...

MrSmith,
In real-life (as opposed to my supernatural apple-geek one), I'm a Marketing Communications Specialist. It's my JOB to analyze other company's branding/marketing strategies and to relate the lessons to my own company. World renound Apple is an excellent place to start.

I thought I'd take the opportunity with this thread to get some free 'market research' on the topic as well... see? ;) I'm working harder than ever! Thanks for your concern though... very much appreciated.
 
Strange comments on those links. "It's OK to have this logo because it's not corporate?" Very few of Apple's products are actively targeted exclusively to corporate markets, and yet they're not similarly questioned. iPods, iMacs and Macbooks are far from "ideal" corporate products (hey, aren't those also "for the rest of us?"), and yet don't need to be cluttered and uninspired.

I think the logo's not the most elegant, but if that's the only thing to complain about, I take it that's a good sign.
 
fivepoint said:
MrSmith,
In real-life (as opposed to my supernatural apple-geek one), I'm a Marketing Communications Specialist. It's my JOB to analyze other company's branding/marketing strategies and to relate the lessons to my own company. World renound Apple is an excellent place to start.

I thought I'd take the opportunity with this thread to get some free 'market research' on the topic as well... see? ;) I'm working harder than ever! Thanks for your concern though... very much appreciated.
Click to expand...
You copy other companies' websites?
 
Honestly, I hate the name, and hate the logo. It's really not "mac" I love the new features, and will be a first time ".mac" subscriber but poo on the name/logo I'll be calling it ".mac" :)
 
I like it. Yet, I do agree that it is a little "girly". You have to remember that this is apple though. I'm sure they know exactly what they are doing.

First, it can't have an apple logo. If it does, many windows users would be turned away. I know the iphone and ipod has apple logos on it, but this is an interface. People may think its apple only.

Second, the logo reflects a clean, ease of use, and user friendly atmosphere. When people see fisher price logos like this, it hits the mind that this must be easy for anyone to use.
 
it certainly doesn't follow traditional apple naming conventions, but it really isn't that bad. I think they could have gotten something just as good out of it while keeping with their traditional names, but it does fit what it's supposed to be pretty well. I think they should have named it I-Hub or something like that though because it's supposed to tie all your stuff together, putting it all in one place that automatically goes to all your devices. It's your life's hub.
 
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