I was watching some other phone's tv ads the other day and it dawned on me that most of the tv ads for mobiles that i've seen, don't seem to concentrate on showing the device in use, choosing instead to focus on some sort of fictional scenario or some such thing, with very little of the device being used as you would use it. Okay, I know the iPhone ads have been speeded up somewhat, but at least the focus is just on the device. The ads I saw, were for the Storm, N96, Pixon & Renoir(in the UK). Just a thought, as to what marketing approach is more effective. Yes, I'm a bit bored at work.