Mobile Phone TV Ads

Discussion in 'iPhone' started by BergerFan, Dec 10, 2008.

  1. BergerFan macrumors 68020

    BergerFan

    Joined:
    Mar 6, 2008
    Location:
    Mos Eisley
    #1
    I was watching some other phone's tv ads the other day and it dawned on me that most of the tv ads for mobiles that i've seen, don't seem to concentrate on showing the device in use, choosing instead to focus on some sort of fictional scenario or some such thing, with very little of the device being used as you would use it.
    Okay, I know the iPhone ads have been speeded up somewhat, but at least the focus is just on the device.
    The ads I saw, were for the Storm, N96, Pixon & Renoir(in the UK).

    Just a thought, as to what marketing approach is more effective.

    Yes, I'm a bit bored at work. :D
     
  2. deannnnn macrumors 68000

    deannnnn

    Joined:
    Jun 4, 2007
    Location:
    New York City & South Florida
    #2
    Well, AT&T loves the fictional commercials... like that one where some guy and his girlfriend are at a coffee shop and the guy uses his phone as a mirror to check out some other girl haha, but the Storm commercials (for Verizon anyway) show the phone in use. I sure the screen images are simulated but still.
     
  3. BergerFan thread starter macrumors 68020

    BergerFan

    Joined:
    Mar 6, 2008
    Location:
    Mos Eisley
  4. samiwas Suspended

    Joined:
    Aug 26, 2006
    Location:
    Atlanta, GA
    #4
    No, no. That is definitely big here in the US too. I would say most mobile phone ads have nothing to do with the phone itself, but rather how cool the people that use them are.

    Here are a few (some are in foreign countries, but they are shown in the US too). The last one is the dumbest, it doesn't even show the phone.

    http://www.youtube.com/watch?v=P-ONnaGV3Ss
    http://www.youtube.com/watch?v=0eXFfFr_iR4
    http://www.youtube.com/watch?v=TzzzOc19cm8

    Really? Do those ads actually sell phones?
     
  5. sparkyms macrumors 65816

    Joined:
    Feb 22, 2007
    Location:
    Southampton UK
    #5
    we have both of those last two ads in the uk... it doesn't really tell me a lot about the storm haha.
     

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