I've seen people spend so much money on protective cases, skins, covers and all sorts of accessories for their iPhones. The main reason often cited is to 'protect my investment'. So their iPhone is covered in an unsightly plastic wrap to protect it from the world. Instead of spending the money on these accessories, why not spend it on insurance? That way, you can keep your iPhone free and naked as God (Jobs) intended. Should you drop it or lose it, simply go and get a replacement. Most of us replace our phones every 1-2 years so it's not really an investment, so what if it has a little scratch by the end of it's lifespan? Are people really that OCD? The other reason people don't want any scratches at all is that lowers resale value. Ok so you might lose $50 off resale if your clumsy and scratch up your phone, but in the mean time you've spent $150 on different cases and skins. So essentially you're even further behind in cash, AND you haven't been able to enjoy the iPhone as intended. If you really need to spend your money to protect your 'investment', why not just spend it on insurance. Personally I don't buy insurance and nor do I buy cases. Am I missing something here?