There has been a lot of Talk about higher end monitors over in the MACPRO forum and some suggested laying that out here! I am in the market for a 30 INCH LCD IPS and am leaning towards the Dell Ultrasharp 30inch. I am an animator and use post edit a lot as well. I am gunna buy a new MAC PRO !@ core with 64 gb ram a 254gb SSD this week with the video card that comes with a 5770 1 gb. I have seen the apple 27 inch and have used one in the near past and that gloss shine makes me sick.. ALSO I have read 100s of reviews on the DELL 3011 and almost all of them are 5 star. BUT most of them have a NOTED CAVIOT! Most say at all costs buy direct from DELL becasue if you DO have an ISSUE with it we will receive little to NO help from customer service for buying from a retailer... ONE actually said "DELL WILL PUNISH you for NOT buying from them!" Buying the dell direct is almost $500 MORE than one from AMAZON! NOW I could see $100-$150 diff to get great customer service from DELL BUT at ALMOST 50% MORE to get direct from DELL! MY GOD!