I've been thinking a lot lately about brand dependency and how a lot of our lives are reliant on the devices we keep. With that in mind, how does everyone here feel on the subject of whether or not it is a good idea to be completely invested in only one brand? Take me for example. I have two Mac computers (Mini & MBP), an iPhone, an iPad, two ATV2, and use iCloud for everything other than e-mail. I have all of this and use them because everything works so well together. As such I have bought countless apps for both my Macs and iOS devices and obviously iTunes plays a key role in my media organization. I know I am not the only one that is deeply immersed in the Apple ecosystem. They make great quality products and we pay a little extra to have the great synergy among devices. But is this really a good thing? Does it benefit us as consumers to be so heavily invested in a single provider?