Saw this on my yahoo mail (typical ad crap): And I have to say, the first thought that popped into my head was "Look fugly?!" I mean. It's not a watch, right? No-one would ever wear this anywhere (other than the gym.....maybe). So, then I went and checked out their website: http://welcome.moov.cc The first thing I'm confronted with is the quote: "Moov does what Apple watch & Fitbit can not" - Macworld Ok, so per the graphic above, was it PC World or was it Macworld? (and which of them was using proper English?) That alone just screams lack of credibility to me. Anyone used these? I'm guessing the fitness features must be far better (seems that's all it is).