Everyone I have worked with (BBC, Pinewood etc) knows what Final Cut Pro/Studio is and most directors I've met can use it, but none of them knew of NAB or the Supermeet. It's just us tech geeks (or anyone who has a geeks job for a living) that live on the bleeding edge who know these things.
Yeah, right. I don't know of anyone that is a paid FCP user, or a producer whose editors use FCP or a writer for producers whose editors use FCP that doesn't know of FCP X. They may not read the forums, but they know about it and about the NAB debacle.