I know this discussion has been going on now since the new rate plan for the 3G was announced by AT&T. $15 more a month (if you want your text messages). Hidden costs? Well, consider this as well: Many of us are bemoaning the iPhone's lack of certain features that are found on very basic (cheap) cell phones. Imagine now if Apple announces that you CAN have MMS! Only $9.99 for the software! Maybe even a monthly charge as well to add on to the plan...maybe $5 a month. And that video recorder we all want? Another $9.99. Then what about copy and paste? $9.99. A Flash plug-in? $9.99. I think you get the idea. Some of these features are standard on much cheaper phones yet, if you want all of the above, another $40 added on to the new "low, low" price of the iPhone. And I'm the sucker who will run right out and buy them. Just thinking out loud. Any thoughts? Agree? Disagree?