During CES, I asked HP representatives how the company would respond to the widespread incompatibilities that its new Apple relationship would cause, and I generally understood that during the ensuing few months, the company would work to iron out some of the details. A contact close to HP told me point blank that HP was requiring Apple to add WMA support to the iPod, a feature that's natively enabled in the iPod's firmware but that Apple disables before the units ship to customers. If it happens, this requirement will solve some of the incompatibility problems. However, with HP getting a portion of the profits from the songs its customers purchase from the iTunes Music Store, a bigger concern centers on how HP will make its many products compatible with the closed and proprietary Protected AAC format Apple uses.
In the HP booth at CES, employees clearly had been briefed about the technological concerns, but I got the impression that none of them actually had a handle on the problems. When I asked an HP representative how the company would solve the incompatibility problems, he told me, incorrectly, that the Protected AAC files users download do, in fact, work on HP's products and that converting them is a simple task if they don't.
Even HP executives are downplaying, if not outrightly misrepresenting, the seriousness of this problem for the company's customers, most of whom won't understand why their music and devices refuse to play nice together. "The next big thing isn't the next gizmo or killer app or hot box," HP CEO Carly Fiorina told "The New York Times." "Customers want all this to work together, and they want a seamless approach. We're very much going to make sure that the Microsoft and Apple worlds work together. That's part of the power we bring to this thing." I hope she's right, but the widespread use of WMA in the Windows world makes the necessity of this daunting task seem almost pointless. In the week that HP announced its blockbuster deal with Apple, Microsoft announced shipping schedules for the Portable Media Centers and set-top boxes that will remotely access Media Center PC content around a home and on the road--both supported, as usual, by a range of hardware companies. Again, choice is what we expect in the PC industry, and HP seems to have given up this choice for a chance to temporarily grab headlines and go with a single, incompatible, portable digital-audio hardware vendor.