Most costly component in Beats headphones is the box

Gjwilly

macrumors 68030
Original poster
May 1, 2011
2,872
511
SF Bay Area
Saw this article and got a good chuckle.
They dissect the Beats Solo headphones and give a breakdown on the parts and the manufacturing process.
They also claim that the few metal parts in the headphones are there, not for function, but solely to add weight and thus perceived quality.
The electronics, they claim, are generic off the shelf parts and the box itself, is the most costly component.
https://medium.com/@BoltVC/how-it-s-made-series-beats-by-dre-154aae384b36
 

venom600

macrumors 6502a
Mar 23, 2003
807
446
Los Angeles, CA
I really don't understand what this was trying to achieve. There are at least half a dozen varieties of Beats headphones with varying levels of build quality, and that quality has improved dramatically in the last couple of years. And am I to believe that other headphone makers looking to cash in on Beats success aren't taking similar shortcuts?
 

matreya

macrumors 65816
Nov 14, 2009
1,286
127
I just got a pair of Sony MDR-1As and they're very nice headphones... cheaper than Beats too.
 
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