Having bought iTunes films since 2009, I'm convinced that they are getting better and better in terms of outstanding picture and sound quality. Last night I bought the independently produced (on a single lens 35mm camera) film 'Call Me By Your Name'. (SONY Classic Pictures) So OK, for me, it's the best film that i've seen in 10 years BUT apart from that, the first thing that struck me was the sound quality. It was so strong, alive and vibrant. Often with films, I have to turn my TV sound the 3/4 - this was punchy and dynamic at 20%!!! I guess it shows how good compressed Dolby Digital 5.1 can sound when done right. Having worked in radio production studios, sound is something that grabs me The picture quality was also lovely - for a HD film. At 2hours 12 minutes, the 1080p file is a little over 6GB, so I'm wondering if Apple is being a little kinder on its compression? Anyway for me, the BEST sounding film that i've ever heard from iTunes. It had beautiful iTunes Extras on as well. It's outstanding when film makers go the extra mile on both sound and vision AND then supply some iTunes Extras! Definitely worth the £10!!!