Running ATV version 3.01. Currently have over 800 movies that are showing on my ATV. Just added one more new one today that was converted by Handbrake to the proper format using the generic settings for ATV in Handbrake. Added the file to the proper directory on my portable Hard drive and than imported the movie to Itunes. It shows in Itunes and plays in Itunes. It does not show on my ATV! I redid the entire process a second time; with the same results. I restarted Itunes and I rebooted the ATV, both with negative results! What gives???