OK, after reading through Apple's webpages and tech specs, it looks like the SD Movie rentals are 720x480 anamorphic. Full DVD quality, which is a good thing. Here's my question. The tech specs for iPods have a limit for the video resolution of 640x480. What gives? Also, there is a specific page on Apple that says that Movie rentals will be 640x480. Now, is this a case where they had to rush to update the website and have some inconsistencies, or will iTunes re-encode the videos to work with the iPods? Anyone rent an SD movie yet and try to get it onto an iPod? ft EDIT - I found the answer on another forum. aTV rentals will be 720p or SD-anamorphic. iTunes rental will be 640x480 (or less).