I tried to find the answer online , however i was unable to do so. My problem was that I was in a blockbuster yesterday and when i was looking up some movies on my Apple TV i noticed that there were a lot of movies that will not be available for rental for like a month from now, and yet you can rent then at blockbuster, what is that all about. I was under the impression that when a movie was available to rent from blockbuster it would be available for rental on the iTunes store. Does anyone know why????????