While this particular implementation needs a wider audience, this is EXACTLY the kind of stuff studios should be working on to make people want to buy their movies rather than downloading copies illegally off the 'net. I applaud their (early) efforts here and hope to see a lot more of this stuff and a lot less suing-everyone-with-an-identifiable-IP-address nonsense.
Value-add folks....its da future.
What value added? Being able to buy songs from the soundtrack, or post clips on facebook?
Who gives a ****?