MoviePass is restructuring its subscription model once again, today
announcing that it will not be raising prices for its subscribers and instead return to its traditional $9.95/month price tag while limiting how often users can go to the movies every month. Effective August 15, subscribers will transition to the new model upon their renewal and from then on be able to see three movies every month at $9.95.
The move follows negative responses that the company received after it announced its intention to raise the base subscription price to $14.95/month
just last week. These users will also gain access to up to a $5.00 discount on any additional movie tickets purchased after they see their three allotted movies in any given month.
MoviePass has had a turbulent summer, beginning with the introduction of
Peak Pricing in July, rolling out Ticket Verification to all users, and
restricting major film releases from its subscribers for the first two weeks of release. In an interview with
The Wall Street Journal today, MoviePass CEO Mitch Lowe confirmed that all of these changes are now being abandoned.
This means that the three films subscribers will be able to see each month will "include many major studio first-run films." The company says that about 85 percent of its subscribers already only see three or fewer films per month, leading to the decision to install the new plan for its entire subscriber base.
Still, it's a major change in comparison to what MoviePass announced one year ago this month, allowing users to see one movie per day every month at $9.95. The new model is akin to what MoviePass was before it surged in popularity last year, when it offered price tiers like $50/month for six movies.
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MoviePass Reveals $9.95/Month Plan for 3 Films, Ditching Peak Pricing and No Longer Limiting Major Movies