MoviePass Will Introduce Surge Pricing for Popular Films Beginning in a Few Weeks

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 21, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Movie subscription service MoviePass today confirmed that it will soon introduce surge pricing into its business model, charging customers from $2 and up for films that the company deems popular. The news comes from MoviePass CEO Mitch Lowe, who confirmed to Business Insider that surge pricing will affect monthly subscribers while annual subscribers will be exempt from what he describes as "high-demand" pricing.


    The change will appear for affected subscribers within the "coming weeks," according to Lowe. Surge pricing is a dynamic, time-based strategy that apps like Uber use when a large amount of customers are requesting rides in the app but there aren't enough drivers to taxi them around.

    Now this will extend to MoviePass, so on opening weekends or at particularly busy late-night showings of popular movies, monthly subscribers should expect to pay a bit more above their locked-in $9.95/month subscription price. Because this is not a fee that the movie theater is charging, users can expect MoviePass to take the surge pricing fee from the credit cards associated with their account -- although Lowe or any MoviePass spokesperson has yet to confirm this.
    Otherwise, there are two other additions coming to MoviePass this summer: a bring-a-friend feature and IMAX/3D screenings. In the MoviePass iOS and Android app, subscribers will be able to add on a ticket for a non-MoviePass friend, the cost of which will be "somewhere near the retail price of the ticket."

    For IMAX and 3D movies, users will be given the option to pay an added fee for the premium screenings, ranging from $2-$6 according to Lowe. As of now, one of MoviePass' detriments is that it only allows subscribers to watch regular 2D movies. At launch subscribers will have to choose one of these features or the other for a single film, but eventually they will be able to combine premium and bring-a-friend options for the same movie.

    The MoviePass news comes after AMC just yesterday revealed its own movie subscription service, which will let customers watch three movies per week for $19.95 a month -- including IMAX and RealD 3D showings. Lowe responded to this new rival service today as well:
    All of the new MoviePass features -- including surge pricing -- will appear in the MoviePass app by the end of August.

    Article Link: MoviePass Will Introduce Surge Pricing for Popular Films Beginning in a Few Weeks
  2. PotatoLeekSoup macrumors regular

    May 10, 2015
    This got big because it was a sweet deal. If seeing movies goes back to being expensive, like it always has been, people will stick with their 4K big screen TVs at home. I see maybe 1 movie theater movie per year.
  3. dylgio macrumors newbie

    May 9, 2014
    I am rooting for MoviePass big time. What I don't want to see is every theater chain having their own subscription service. AMC is pretty much the Comcast of Movie Theaters so they can piss right off. 10 bucks a month was always going to be too good to be true I just hope they find that sweet spot before they go under and all we have is 30-50 dollar subscription to 10 different places.
  4. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    I know there’s going to be mostly a negative reaction here, but movie tickets usually cost $15 (at least where I live). $10 a month + $2 for for popular movies is still a great deal.
  5. RightMACatU macrumors 65816


    Jul 12, 2012
  6. Zoboomafoo macrumors 6502

    May 22, 2002
  7. aaronhead14 macrumors 6502a


    Mar 9, 2009
    This company is a total trashfire. A bait and switch. It won't last very long if they keep screwing with customers. MoviePass will be completely dead within a year.
  8. AronDraws macrumors 6502


    Oct 6, 2014
    Burbank, CA
    Agreed--- When I signed up, I signed up for the specific terms. They keep switching that up and this was bait & Switch!!
  9. moloukhya macrumors regular

    Apr 6, 2007
    Are they trying to get rid of customers?

    This just made the amc service a lot more appealing
  10. thisisnotmyname macrumors 68000


    Oct 22, 2014
    known but velocity indeterminate
    They knew what they had wasn't sustainable and didn't have a good plan in place for what would happen when they became a victim of their success. People are getting a rotten taste in their mouth which will only fuel growth of competitors with a more sustainable model. They're in trouble.
  11. Soba macrumors regular


    May 28, 2003
    Rochester, NY
    I realize that there are some who love seeing movies in the theater. That's cool, but I'm not one of them.

    My list of reasons to NOT go to a theater to see movies is already pretty long. Expensive tickets, annoying patrons playing/talking on phones while kicking your seat, $10 popcorn, huge lines for popular movies, etc.

    Their solution: Make it more expensive.

    Me: Nope. Blu-Ray and 4K, thanks. I can wait 2 months and buy the disc for less than the total cost of the "theater experience."
  12. Crow_Servo macrumors regular


    Feb 17, 2018
    It would only be a Bait & Switch if they had you stuck in a contract (or if this affected the annual members). Since it’s month-to-month, they can keep changing it up.

    The changes are definitely annoying, but none of them are deal breakers for me yet. My wife and I decided we just won’t watch movies opening weekend now to avoid that extra cost. Plus, we already didn’t watch most movies opening weekend anyways, so it’s almost a non-issue.

    I guess the option to watch 3D/IMAX for an added fee is good news for some. I’d possibly watch a few movies a year in 3D if the premium isn’t too much. But 2D’s been fine for us, so that isn’t an issue either.

    What we’d like is a family pass feature, so we could just use one card for two tickets, and get charged a single amount for it, instead of separate charges like it is now. Either way, it’s still working out, and it’s understandable that they keep changing the program to try to find a more sustainable business model.
  13. Zorn macrumors 6502a


    Feb 14, 2006
    I still maintain that as long as you live in an area with AMC nearby, their service seems a lot more appealing. Apart from shenanigans like this, often times when seeing a movie with a group people will want to see IMAX or the 3D version. It kinda sucks to either have to try and convince the group to go for the single showing in 2D because of your money saver service, then also hope there's a ticket for that one showing available because you can't reserve online, or just pay full price.

    Apart from people who are purposely going out of their way to squeeze every drop out of the membership, I cannot imagine a high number of people are seeing more than 3 movies a week with MP. I'll be super hard pressed to see 3 a month with the AMC service, but at least it will offer much more flexibility and no silliness like the year long lockin or surprise "new movie fees". With just 2-3 IMAX or 3D movies a month you still come out ahead with the AMC service, and you're also getting the Stubs program perks.
  14. biglipps66 macrumors member

    Mar 11, 2012
    DEAD. They're seriously just tanking that business, I definitely won't renew when my year is up.
  15. WolfSnap macrumors 6502a


    Sep 18, 2012
    I paid for an annual membership from Costco. They keep changing the terms on me... It's a bait and switch.
  16. Macaholic868 macrumors 6502


    Feb 2, 2017
    When there was still a movie theater in my home town I’d be all over it. The nearest theater now is a 20 minute drive. Not worth it except for certain event films I love (Marvel Movies, Star Wars films ... except for Solo which I’ve got no desire to see).
  17. BruiserB macrumors 68000

    Aug 9, 2008
    What terms have changed? I paid for the annual membership (but not through Costco) and nothing seems to have changed for me.

    EDIT: Except I guess for the ability to see the same movie more than once...and I thought that was a term when I signed up. I did see one movie twice and was surprised when the app let me do it. I think that may have technically been one of the terms initially, but then they started to actually enforce it.
  18. Bep76 macrumors newbie


    Jun 21, 2018
    Article says annual members will be exempt from this
    --- Post Merged, Jun 21, 2018 ---
    Read the article. It says annual members are exempt from this
  19. subjonas macrumors 68000

    Feb 10, 2014
    This is really going to mess with opening weekend box office numbers.
    I think I’d rather they just offer a higher price tier that doesn’t have these extra little fees. Or maybe I’ll switch to a yearly subscription.
    --- Post Merged, Jun 21, 2018 ---
    If it’s around the same price then what’s the advantage of buying your friend's ticket through moviepass?
  20. DotCom2 macrumors 68040

    Feb 22, 2009
    I signed up for the annual pass through Costco and they have indeed changed the terms several times on me. The seeing a certain movie more than once has changed back and forth as well as being put on "Ticket Verification". (where you must take a pic of your ticket or you will be cancelled), as well as their privacy policy. I love the concept but the Customer Service is one of the worst I have ever seen.
  21. Lord Hamsa macrumors 6502a

    Jul 16, 2013
    Features launching at the end of August. Odds are MoviePass will be dead by then anyway.
  22. FilmIndustryGuy macrumors regular

    May 12, 2015
    Manhattan Beach, CA
    Where I live, IMAX movies are $25 (Los Angeles) $20 a month is a great deal. I have the $90/year unlimited deal with MoviePass but would pay extra for IMAX and 3d for certain movies. You guys complaining are just victims of a psychological anchoring bias. You saw one number and now it’s unreasonable to see another number. I have money but refuse to put a 70 inch tv and speaker system in my personal space do to it getting me to waste my time away. Getting all the bells and whistles once in a while feels like a treat. I’d pay $50/month if they had some sort of bring a friend deal and IMAX included. Single guy date night stuff.
  23. frankmcma, Jun 21, 2018
    Last edited: Jun 21, 2018

    frankmcma macrumors newbie

    Mar 31, 2008
    They keep changing the terms and I am considering dropping the whole service. First I signed up for monthly, then I wanted to do the yearly plan instead, their support said it was only for new members. Then I got an email saying I now have to take a photo of each ticket, something about me doing more work will help others who abuse the system.

    Now I get changed $2 “and up” for...some movies? Very vague about when this will occur and what movies it happens with. Even the base $2 charge, at one new movie a week almost doubles my membership fee.

    Add into the mix various technical issues like merely wanting to change my account email taking over a week of support exchanges.

    MoviePass was a great deal at first, but I dread each news story or email I receive about them, usually it means I need to do more work or it’s going to cost me more money. I would rather they just raise the monthly fee to $15 or $20 or something and then I decide if I want to continue, instead of these gradual and frequent changes of terms I did not sign up for.
  24. JRoDDz macrumors 68000


    Jul 2, 2009
    Everybody is trying to nickel and dime me to death. Sorry but no. You're not uber. Surge pricing. LOL

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