Am I just...not getting it? Honest answer, no smart alec comments. Because the way I see it the movie production companies don't get it. It's like, they fight tooth and nail against digital distribution. Then they adopt it but they put stuff in your way. Then they want to charge the same price for the digital copy as the physical copy, yet years and years and they constantly say that the cost of packaging, shipping, etc is included. Well, if there is no distribution, no shipping, no packaging, why is the price still the same? Then they get mad that people go and pick up the DVD from the bargain bin for $5 and rip it to their own drive so that they can have the digital copy without being raped over the coals. Additionally, it seems like the rental market is stale. They don't get it either. They hold out on the physical media and the streaming media until MONTHS after the movie's theater release. Why not include a discount price for the DVD as part of the price of admission, sell them right there in the theater for those who saw the movie, liked it and want to buy it right away? For blockbusters like Avatar could you imagine the dollars made? Then sell the Blu-ray 3 months or whatever later for the holdouts. Streaming rentals...they want to charge bucks for renting a movie and you can only re-watch it in 24 hours once you've started it. Well, what if I start it, have to take care of something that takes two days? I now no longer can. Versus the rental stores where they at least gave you 7 days which was plenty of time. What's worse, the rental stores were cheaper by a wide margin. Also, am I alone in feeling like, if you're going to give me a 24 hour rental, charge me a buck and I'll be all over it. Even $2 would be fair. But I've seen movies like Lord of the Rings where they want like $10 to rent the standard def version for 24 hours? Come on. I mean am I missing something here?