http://money.cnn.com/2004/12/14/news/fortune500/piracy/index.htm?cnn=yes The MPAA needs to be more open to change. There is a huge opening here for Apple if they are willing to devote the time and energy necessary to take advantage of it. The store could be called the iFilm Store. It would have essentially the same layout as the iTMS. New releases could be $11.99 or thereabouts, and other movies at Apple's discretion. There can be the option to download just the film or the film and the extras ($1 or $2 more). They could allow you to print cover art for the DVD case if need be, and it would have essentially the same personal use rights as the iTMS. It would take a lot of time and effort to lure independent studios, but it can be done. Apple was the first to make friends with the music industry, and they need to be first in this case so everyone can be riding their coattails once again. The RIAA has been a lot more open to change than the MPAA. At least one organization recognizes to a point that downloading is the wave of the future. What I don't understand is why the movie industry hasn't done something major like this already. I don't know if anyone remembers that 60 Minutes interview with the CEO of Grokster who said, "If they have the money, they can buy me out and shut me down." If that's their plan of attack, why haven't they done it already??? But I digress. New Movie Tuesdays, anyone?