So currently our household only uses one iTunes account for all of us, which becomes a problem for certain things (such as photo stream and iMessage). I know we can use multiple accounts under one card to fix this but I'm not sure how to go about it. Do I just create another account under the card and iTunes will understand that both accounts use that card and allow both accounts to access purchases? I also know apple rolled out some new way to share purchases with family members as well so I'm a bit confused. All I want is for our purchases to be shared but our iCloud, iMessage, and photo streams to be separate. Any thoughts? Any help is appreciated, thank you!