I wish Apple did something about this. Really. If there is only one multitasking feature I'd like, make that two, its: 1. Watch pop-up video whilst surfing or replying to mails, etc. (I'm not a movie maniac but truth is, I'd love to do these two things whilst watching a movie. I'm not one of those, sit still and watch people) 2. Multitask emails (specifically gmail app) and surfing because I find myself referencing emails to certain things on the web or surfing the web and wanting to email someone about something I've read That pop up video with Samsung is absolutely great. Whilst I am watching, I realise I need to do something else and can continue watching whilst catching up on the other stuff. Oh well...when Apple, is ready. Sad part is, other makes are flooding the market and like recently, proves that market share is important to get your products out there and software. All these companies want your data to know what to want. Android is cruising ahead in every aspect except revenue/profit but I believe knowledge/data is more important than revenue/profit in the long run. The latter will follow naturally if you use your knowledge to give consumers what they really want at the end of the day.