My biggest issue with the iTunes music store is that 128kbs AAC just doesn't sound remotely as good as the original masters. Basically, the lowest bitrate I've found acceptable is 320kbs MP3s. I realize that AAC is more advanced than MP3, but the equivalent AAC would still be at least 192kbs. In fact, I don't even download 320mp3s -- I buy the original WAV files from Beatport.com (even though they cost a full dollar more per song than 320MP3 and 320MP3 costs $.50 more than 192kbs). Anyway, my point is, it would be nice if Apple would start upping the bitrate. As it stands, there is still a tremendous sound quality advantage to buying traditional CDs. This difference might not be noticeable on desktop speakers, but it sure is on full-scale speakers. With Apple's gradual move toward living room A/V hardware happening through things like airport express, itv, mac mini, etc, I anticipate this becoming more and more issue for them. Anyone heard of plans to upgrade the sound quality of iTunes songs over time?