MWC 2017: Nokia Announces Withings Rebrand and Nokia 3310 Reboot

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 27, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    All Withings products will be rebranded under Nokia by the summer, according to Withings CEO Cédric Hutchings. The announcement was made on Sunday during Nokia's event at Mobile World Congress 2017 in Barcelona, Spain.

    Withings makes iOS-compatible smart connected home products as well as a range of health and fitness wearables. Nokia bought the French health tracking company last year for an estimated $192 million. The acquisition saw Withings' 200 employees integrate into Nokia Technologies when the deal went through in June.


    As well as the rebranding, the Withings CEO said the company would release a redesigned Health Mate app later this year that will bring an "improved user experience" and new data sharing features. Nokia is also set to launch a new Patient Care program similar to Apple's Healthkit that will allow patients to share data medical doctors.

    In related news, Nokia also announced a new modern variant of its original 3310 mobile phone, first launched back in September 2000. Made by HMD Global, which bought the right to make Nokia phones last year, the new version retains the same name - and even includes classic game Snake - but runs Nokia's more advanced Series 30+ software. It also features a 2.4-inch QVGA display, a 2 megapixel camera, and a microSD slot.


    The new 3310 supports Bluetooth and comes with Opera Mini installed for basic web surfing. Talk time is said to be 22 hours, but the big draw is likely to be the featurephone's 31-day standby time.

    The Nokia 3310 will be available in a number of candy colors and should arrive later in the spring for the price of $52.

    Article Link: MWC 2017: Nokia Announces Withings Rebrand and Nokia 3310 Reboot
  2. djcerla macrumors 68000


    Apr 23, 2015
    The 3310 will be a hit.

    Enough smartphone is enough, people start to realize their losses in time and focus.
  3. Remels, Feb 27, 2017
    Last edited: Feb 27, 2017

    Remels macrumors newbie


    Feb 27, 2017
    No, i does NOT include WiFi.

    * fixed already by a gentle contributing editor
  4. Telos101 macrumors regular


    Apr 29, 2016
    That standby time makes the 3310 a great secondary emergency device. Throw one in the glove compartment in case you ever get stuck in the snow with no iPhone battery. I'll buy one for the wife.
  5. JamonBull macrumors regular


    Dec 14, 2009
    Whaaa? Personally I think it's a better idea to brand all Nokia products under Withings.
  6. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    Poor men mobile phone.

    But, Nokia telephones where one of the sturdiest mobile phones, they had the best hardware, symbian couldn't keep up though.
  7. timmyh Contributing Editor


    Mar 18, 2016
    Liverpool, UK
    True story. Fixed.
  8. admwright macrumors regular

    Sep 11, 2008
    Definitely sturdy and long lasting. I am still using my original 3310, it is all you need for calls and texts and the battery lasts for ages.
  9. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    And the design/colours aren't bad either.
  10. Stella macrumors G3


    Apr 21, 2003
    Withings was a good purchase for nokia, they make good products.

    The 3310 will be a hit. Not every one wants a smartphone and this will be very cheap.
  11. mejsric macrumors 6502a


    Mar 28, 2013
    Not every one wants a smartphone but smartphone users want a backup phone that last a month without charging.
  12. dan9700 macrumors 68030


    May 28, 2015
    What a load of crap if they are gonna re brand the 3310 at least make it look like old one for old memeries this is nothing like the 3310 its just cheap rubbish phone, and i bet drug dealers will love this phone lol
    --- Post Merged, Feb 27, 2017 ---
    Its really not a big deal charging why does everyone moan about it, charge it over night of get portable charger
  13. cerote macrumors 6502a


    Mar 2, 2009
    My step dad will love the 3310. He just wants basic sturdy phone. He doesn't care at all about smart phones and just wants basic phone to have.
  14. swm macrumors regular

    May 29, 2013
    or you can just buy a $3 usb charger for your car. in any case, the 12V automotive battery in your car can keep your iphone running forever. or recharge it anytime. even when it is not able to start your car.
  15. keysofanxiety macrumors G3


    Nov 23, 2011
    If you're in the middle of nowhere or a place which frequently struggles with apocalypse weather, a basic phone that stays charged for ages is pretty useful to have. The less it does, the less that can potentially go wrong.

    It's good to have for peace of mind, at the absolute least.
  16. L-U-R-C-H macrumors regular


    Mar 3, 2007
    Des Moines, Iowa
    Can I still play Snake on it? If not, it's a no go.

    Attached Files:

  17. justperry, Feb 27, 2017
    Last edited: Feb 27, 2017

    justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    And Nokia's were one of the best regarding reception, where others drops call Nokia's always had sufficient signal.
    Their Hardware were second to none.
  18. keysofanxiety macrumors G3


    Nov 23, 2011
    Yep, that's what you want. Reliability, sturdy build quality, and a strong signal. Not a product with a touchscreen which might crack under temperature fluctuations or when dropped.
  19. Arran macrumors 601


    Mar 7, 2008
    Atlanta, USA
    Agreed. In the US, "Withings" has the brand recognition. "Nokia" is dead-and-buried (IMHO).

    Maybe it's different in Europe?
  20. flyinmac macrumors 68040


    Sep 2, 2006
    United States

    Guess it depends on your exposure to "Withings". I'd never heard of them until this discussion.

    And by the time I might be looking to buy another phone, I'd have probably forgotten about them by then. It's not a name that would stick in my mind.

    So, from that perspective, I would be more likely to buy a Nokia than a Withings brand phone if I were to walk into a store and buy based on familiarity.

    As for the other wearable monitoring devices, I'd never buy those anyway. If I care what my pulse is, I have a finger. I just don't have any interest in a device monitoring my body all the time. And I don't like things on my wrists or body anyway.
  21. dtechlogic macrumors regular

    May 15, 2011
    where can I sign up to get one for my mom. She does not like smartphone at all.
  22. oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    The important thing to know about the 3310 is it will not work in the US.


    In the US, GSM bands are 850/1900. So this won't work unless Nokia releases a US-specific sku.
    ATT uses 850/1900, is phasing out 2G, so this won't work on ATT no matter what.
    T-Mobile uses 1900, but will also likely phase out 2G soon.
    OBviously, forget about Sprint/Verizon supporting this.
    Also, I think one of the best things about the original 3310 was the removable faceplates, and being able to buy cheapo faceplates and buttons on ebay with outlandish designs. Without that, this is just bar feature phone with poor network compatibility.

    I do hope some company makes a durable high-battery life feature phone that supports modern LTE bands used in the US for VoLTE and future-proofing, and open VoIP protocols to be able to sign into your VoIP provider of choice. No apps needed, no web browser needed, but it would be nice to give something to my grandpa that just works for his cellular number and for this Google Voice number, on a network that won't be phased out in the next five years.
  23. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    31 hours of stand by time and 22 hours of talk time. And yet, it's still a pocketable phone. I would love to have those numbers for my iPhone 7. Obviously there are trade off's.
  24. Glassed Silver macrumors 68020

    Glassed Silver

    Mar 10, 2007
    Kassel, Germany
    I know I'll buy one just for nostalgia.

    Clever move actually. Although it should have a camera with a little more ooomph.

    I'm not expecting a 12MP shooter with optical image stabilization, but I think 5MP for a major brand should be the lower end these days, sensors really aren't that expensive anymore, but hey, the price is quite reasonable and they surely don't generate as ridiculous margins as Apple and Samsung, so I'm complaining on a pretty high level here.

    It will indeed ship with Snake, it says so right in the article. :)

    Glassed Silver:mac
  25. cerote macrumors 6502a


    Mar 2, 2009
    It says right in the article it does have snake.

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29 February 27, 2017