My Business Logo - Critiques/Suggestions Please

Discussion in 'Design and Graphics' started by thunderweb, Apr 15, 2009.

  1. thunderweb macrumors 6502

    thunderweb

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    #1
    Just need some advice on what logo you guy think looks best. Thanks.

    These are just 3 of the ideas I have. I have about 10 others.
     

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  2. LeviG macrumors 65816

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    #2
    you did the same thing as I thought of - a lightning strike but I then realised it wasn't thunder :(
     
  3. thunderweb thread starter macrumors 6502

    thunderweb

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    #3
    Well I figured the symbolism between lightning and thunder would go nice together. Were you thinking of doing something similar?
     
  4. tobefirst macrumors 68040

    tobefirst

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    #4
    Are the Ts modified at all? Did you change the x-height, or is the actual font like that?
     
  5. thunderweb thread starter macrumors 6502

    thunderweb

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  6. LeviG macrumors 65816

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    #6
    I thought of using 3 lightning strikes to give a w shape sort of like /// but as the strikes bif you get what I mean.
     
  7. thunderweb thread starter macrumors 6502

    thunderweb

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    #7
    Oh gotcha. Well don't let me stop you. Go right ahead.
     
  8. jdl8422 macrumors 6502

    jdl8422

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    #8
    Think you should try and integrate the bolt into the lettering. Right now it kind of seems like a typeface sitting next to a bolt instead of one logo. I would try and modify the font in illustrator and make it more of your own. Also, watch out that you dont mimic other logos like http://mac.appstorm.net/
     
  9. thunderweb thread starter macrumors 6502

    thunderweb

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    #9
    Ok I'll try and play around with that a bit. Any suggestions on what letter to replace with it?

    Ya I know what you mean. I didn't see the App Storm logo till just recently and I designed this 2 years ago and it's just been sitting on my hard drive.
     
  10. Raj Chumber macrumors newbie

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  11. thunderweb thread starter macrumors 6502

    thunderweb

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  12. bntz313 macrumors 6502

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    #12
    when I seen tws I thought transworld skateboarding magazine. I like the font!
     
  13. Little HZ macrumors regular

    Little HZ

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    #13
    ^^ I agree w/ this. Beyond that, I like the blue one. Has the most graphic punch to my eye.
     
  14. thunderweb thread starter macrumors 6502

    thunderweb

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    #14
    Like this possibly?
     

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  15. ezekielrage_99 macrumors 68040

    ezekielrage_99

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    #15
    Last time I did a workshop with a logo with a thunderbolt in it the focus group thought "SS" or "KISS"....

    Although yours is nothing like that it's a nice concept to start with, I think the blue with the grey is a much nicer palette. Font wise, I am not sure it just doesn't look as though it's lining up correctly, try a few variations of different "tech" fonts.
     
  16. SamJ macrumors member

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    #16
    small point:

    rather than changing the font, crank up the x-height on that t so the cross-bar lines up with the top curve of the h. It would make a lot easier to read. Especially considering that the t is the opening letter of the word
     
  17. FourCandles macrumors 6502a

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    #17
    Agree with that, in fact to me the "u" and the "w" look a little out of proportion too; also the spacing seems strange around the "i" and "l". I do like the font; similar to Bauhaus.

    As to the lightning bolt, IMHO it may work better as a separator rather than substituting a letter i.e. between thunder and web, or between web and solutions?
     
  18. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

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    #18
    I don't like the "S" as a lightning bolt. It's been done too many times (and conjurs KISS and SS, as mentioned above). What about flipping the bolt and using it as the "N" in "thunder" instead?

    Also, you might want to modify the font a little to make it your own. How about adjusting the "T" so the cross aligns with the tops of the other letters?

    Here's a quick mockup of what I mean.

    Edit: you'd also want to change the "T" in solutions...I just forgot to.
     

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  19. thunderweb thread starter macrumors 6502

    thunderweb

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    #19
    Ok I'll defiantly do that.

    I really like that font you mentioned.

    Wow thank you so much for taking the time to mock that up. I really appreciate it! I really like the way that you replaced the N with the lightning bolt. I'm really liking how you did that. Having the cross bar on the T line up looks much better as well. I'll work on it today and post my changes tonight. Thanks so much for the help!
     
  20. LeviG macrumors 65816

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    #20
    Didn't work with 3 (I used your lightning as I was feeling lazy :D)
    But I did pick up on a way that I think works although it obviously still needs some work. Also I didn't have your font so just picked one of mine (ERAS Bold ITC)
     

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  21. a cat *miaow* macrumors regular

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    #21
    I would say anything with the lighting in the letters is best avoided. Whatever you do it'll look cliched and give the company an amateurish feel.

    As far as colours, blue is easily the best – it's a really nice shade you have there.

    The typeface is nice, i've used it sometimes before. But you really have to do a lot of hand tweaking with it because although it's kind of right a lot of the letter shaped are very unbalanced. Like the poster above, the t's need changing (each time I used rez i've done this) the stem is way to tall. Also if you look at the 'UN' in thunder the letters look wonkey. I'd move the U down a little to make it visually line up a bit better.
     
  22. NXTMIKE macrumors 6502

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    #22
    hmmm, i think its absolutely fine the way it is. I personally have seen to many symbol/typeface integration lately which is driving me nuts. This simple 1-line logo is quite ideal.

    But your opinion is still valued.

    Oh, and I also like the blue/black colour cheme. Seems very internetish. The black one with the abreviation (tws) doesn't really fit together imo.
     
  23. LERsince1991 macrumors 65816

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    #23
    I like your original one with the blue, black and white the best.
    The colours fit really well.

    Although, its not really a logo is it?
     
  24. wongulous macrumors 6502a

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    #24
    It's just hackneyed to use the jagged lightning glyph idea. It only works if it's authentic, like say Rayovac's antique logo (see http://images.google.com/images?q=rayovac ). I'd give up on that. I'd also lose the lame trying-to-be-mod-minimalist-techy-feel font, it's very 2001. Web 2.x is about being elegant, revised, original, legible, people-friendly, print-mimicry, and blurring the line between painstakingly-well-crafted and effortlessly simple. This reads a first year design student's very first rough draft for a company he's making up in his head. I'm sorry that I don't have more specific, useful advice for you other than to get out a pencil and a sketchbook and start thinking up new permutations of identity, names, and logo concepts until you have 100, and then pick the best 5 to translate into vector. Then you'll only have a rough draft and still have work to do, but you'll have built character and lasting icon value.
     
  25. sn00pie macrumors 6502a

    sn00pie

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