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Discussion in 'Digital Video' started by Harry Cross, Jul 22, 2017.
First off - nice. Overall production values, including sound, were excellent.
I can't really provide a lot of content feedback. I've spent 30 years creating corporate content, and the first question I always ask is "who's the target audience?" If this video is intended to show a group of prospective partners at a tradeshow how, it could be excellent. If it's intended as a general audience TV commercial, it's lacking a few key things (like what it does, why it's better, and call to action). I'm not saying it's a poor job - it may be just what the client was looking for <-- I just don't have any insight into that.