As much as others have marked you down, that's pretty much hit the nail on the head. I can't understand what people deem to be negative about it, because it's true.
Goodness me, yes, that post has been marked down quite a bit since I was last on this thread.
I think I'm coming at this from a different angle to those who disagree. That's fine. I'm looking at it from the perspective of an industry observer. I can certainly see that, for the people taking part, there are potentially only upsides to this 'competition'. Perhaps I should pop along with my Nexus One...
What I also see is that this exercise will have no lasting positive impact in terms of generating demand for people actually buying Windows Phone handsets. There will be a limited enthusiasm surrounding those who have taken part, but actual purchasers may struggle to find the same level of value. I certainly struggled to find £400 of value in the Nokia Lumia 800! I'm reminded of Nokia's various SM activities over the last few years, where it basically subsidised the entire enthusiast community with access to free devices in exchange for blogs and reviews. Ultimately it wasn't enough to stop the market readjusting itself, or arguably even impacting the market, but it made a subset of people extremely galvanised to the Nokia cause.
For the savvy, this competition grants them a new phone, which they may or may not go on to like but, as they'll attach little value to it, it doesn't matter. For a few, this competition will galvanise them into believing that Windows Phone is simply the best out there. All may be encouraged to go online and write favourable reviews and comments about their devices. But, at the end of the day, this is still a strategy of a company that is failing to get its devices to sell.
(To allay the fears of anyone concerned that I'm simply "anti-",
my thoughts on the Nokia Lumia 800 are here for your reference).