That's way cool...
There's a business term: "Lifetime customer value"
The value over a lifetime, that a happy good customer represents to a company. Top flight customer care cements that value in... and it's worth it in spades to replace a $800 product, especially if the person is a young consumer.
On the other hand, one low paid employee with decision making authority having a bad day can cost a company a lost customer, and 10's of thousands in lifetime customer value.
It's never fails to amaze me how often businesses STILL get this wrong... as they claw their way to the top to win the "best customer no service" award.
There's a business term: "Lifetime customer value"
The value over a lifetime, that a happy good customer represents to a company. Top flight customer care cements that value in... and it's worth it in spades to replace a $800 product, especially if the person is a young consumer.
On the other hand, one low paid employee with decision making authority having a bad day can cost a company a lost customer, and 10's of thousands in lifetime customer value.
It's never fails to amaze me how often businesses STILL get this wrong... as they claw their way to the top to win the "best customer no service" award.