I've probably been in and out of BestBuy a dozen times over the past 3 months and have put the Surface Pro 3 (SP 3) through its paces each time. I like it, a lot. It's literally the only non-Apple computing device I like in the world. My current iPad Air is collecting dust. Between my MacBook Pro Retina 15" and iPhone 6 Plus, it just doesn't have much of a reason to live. iOS is hardly changed in a fundamental way since version 1: for primarily this reason... to this day... the iPad is still effectively a giant iPod Touch. It's hampered by software that's meant for a smartphone. It's overly simplistic and limiting on such a large device that wants more. That's hungry for more in the way of widgets, multi-tasking, and other software innovations for such a larger device. When it comes to hardware, the iPad is a stillborn when it comes to productivity. If I were the product manager of the iPad, I'd feel like I failed if my customers were running out and gluing a bunch of ugly extras onto the device to make it "productive". And none of these are truly seamlessly integrated with the iPad because it's all aftermarket... or more precisely, an afterthought. The SP 3 cleans up a lot of these issues with more powerful software, way more powerful hardware that can run desktop class applications, different input methods like a pressure sensitive, precise stylus, mouse input, and a keyboard cover that is so well integrated into the product that it's seamless. The iPad, I will concede, is the best "tablet" on the market, but nothing more. It's not productive enough and innovative enough... I've got an iPhone 6 Plus... I don't need a giant version of it. I feel like the iPad is almost absurd in some respects in this context. Sometimes I just don't want to lug my laptop around. the SP 3 can act as a laptop running desktop applications but also serving as a laptop and a tablet. The iPad just seems so limiting now what with jumbo smartphones like the 6 Plus running literally the exact same software but where these devices fit in your pocket.