I did not wait in line at ALL on launch day. The Saturday after I just logged into Apple.com and reserved a 6s+ 128 SG from ATT from my local Apple store in Carlsbad. I was able to reserve for 10 am. I was second in line there. I arrived around 9:30am. Signed up for Apple upgrade program no hassle in and out in about 15 minutes. I gotta say this is a much better way to buy.