First off, I'm not spouting the typical complaints about the Edition line. I think it's reasonably priced, and I know who it's targeted towards. This really is my response to all of those complaints. I really think Apple made a mistake in announcing the Edition line when it did, though. I think after the Watch had shipped, maybe May/June, they could have announced the special Edition line. Instead of people talking about the watch and what it can do, we have half of the conversation being dominated by how expensive the Edition line is, and it's (mostly) not the tech sites that are complaining, though it is a few. It's a lot of mainstream sites. Average people pick up the fact that the Edition is expensive, and the write off the whole line. You have people questioning Apple and questioning their motives. People call them greedy for releasing a 10k watch, but they ignore the fact that probably 99.9999% of all Apple Watches sold will go for less than $1,000, and the majority of those will go for less than $400. People suggest that Apple has lost it's way and lost sight of what's important. The existence of the Edition line takes away from the conversation around the Watch. It turns the discussion, and reframes the whole lineup in a negative light. Even in the past 6 months, a lot of the speculation was negative or had a negative connotation to it. How much will the Edition Cost. People speculated 10k. People lost their minds because they couldn't comprehend why a "gadget" would cost so much. Like I said, I don't think the Edition as a product was a misstep by Apple, just the way they announced it.