Well there it is,the ever so anticipated iPad. Now that its here what do we think about it? At 1st I was not impressed, It really was just a large iPod Touch. Nothing that made me go WOW I want one. Then came the Price, for 499$ it started to make sense. There are 2 main markets for this product in my opinion. The broader market is for the tech loving household. I can see my self waking up and walking to the living room and instead of walking to my Laptop with my coffee and cereal, I can sit on the couch and flick through my email on the iPad. If I feel like reading my favorite blogs or going on to my twitter I can do that right from there, and I can view the usual news websites and traffic updates right from that. The same story when I get back, it will be nice to have it laying around the living room to do those little routine tasks. The added bonus is the video, pictures and youtube. Its nice to flick through old iPhoto album and see some old home movies or even watch some youtube clips on while laying back on the couch. So is 499$ a good price for this lifestyle device? I think yes! How ever- if you already own an iPod touch or iPhone this 499$ may seem a bit unnessasary.. All these things can be done very well with a product you already have.. so there starts the dilemma. The second niche this product aims for is the commuter/traveler/business traveler what ever you want to call him/her. I can imagine a person carrying this around reading the morning news paper, a watching a TV episode they missed.It does make sense but this means the price goes up significantly by at least another 130$ PLUS the added 30$ a month for the data. This is where the hole in this product shows. If this person is the type to be reading a news paper,ebook or watch content online in a subway,coach,or back of a car, the chances are that he/she already owns a iPhone/BlackBerry/Android/or any other smart phone and be paying a mobile subscription for it. It just wont make sense to pay a extra 30$* a month and carry this thing around and have the added weight. The kindle does the same job with news papers and books for half the cost and zero monthly fees. So the bottom line on the iPad is that its a good device, aimed at a very specific audience. 1) the Tech loving 20-30 some thing Male to use at home and 2) The commuter who needs to catch up on the email and web or watch some media on route and may be view some iWork presentations or spreadsheets during the day. The negative points of the devise are- 1) Lack of* Multitasking. If Im watching a YouTube clip and I get a mail it would be nice to read that while the clip plays in the background. 2)No Card reader/USB- This is a very bad point if they wish to market this as a media device. I always plug my SD card from the camera and view pics on the laptop, it would be a pain to carry the iPad to the laptop and copy the pics each time I want to see some pics on it.* NO I dont want to pay for a ugly plug in ad-on. 3)No Camera- It would be nice to be able to snap a picture or make a movie and save it to the albums. 4) FLASH! Please please cmon this is trivial! I guess this would be a great buy for any one looking to buy in to an apple product without cashing out a large amount of money, 499$ is a relatively affordable price for most people.How ever, it wont be as appealing for any one who already owns an iPod touch or an iPhone and or an iMac or MacBook. All in all I am guessing it wont be a failure, but it wont be a greatly loved and adored device either. It has many holes in its logic. After a few updates ( Card Reader,Camera,Multitasking) and more apps it may be worth consideration.