I have owned my SG3 for about 12 days now and previously have owned nothing but Blackberries and iPhones for the last 7 years. Like many I was worried about actually owning a phone made by Samsung and leaving the very comfortable world of iOS. I'll only slightly get into the pro's and con's of the SG3, but what everyone else says is pretty much how I feel. I will mostly talk about new things I have done on the SG3 that make my experience what it is. Cool stuff: Multitasking is great. I can actually do picture and picture video while still using the phone. Sounds cool and useless, until I started using this while the built in turn by turn navigation is running. Everyone who has seen this while in my car, simply cant lift their jaw off the floor. Imagine looking at a map while driving, while watching a small video and being able to click on either to maximize. Navigation runs in the background so I can be playing music, streaming netflix, doing whatever, and a voice will say 'turn left in .2 miles'. Using this thing in the car has changed everything for me. Apps: Of course apps for iOS are prettier. But almost every major app is the same, and lots are actually better on Android because they allow more sharing options, and great widget useablity. The Android exclusive apps which I use are just AMAZING. They allow me to do stuff that I could never ever imagine doing on a phone. Poweramp: Music player which automatically downloads artwork, lyrics (karaoke in the car???) allows left to right swiping of songs, up and down swiping of albums. Swiftkey: Alternate keyboard which has many cool features such as swipe left to delete word and learns your slang. Tasker: The mother of all Android Apps. Basically lets you program your phone to do whatever you want. Needs its own post. Car Home Ultra: Car dock app that allows you to set quick launch icons. Automatically starts when docked. Imagine XBMC or a 10 foot interface for your car. Android OS/Touchwiz I love touchwiz. I dont plan on rooting or doing a custom rom, I can do lots with touchwiz. I had an HP Touchpad running ICS so I was used to how Android works, so I didnt really have a learning curve like other new SG3 owners. At first the SG3 might be pretty clunky looking and confusing, but I had it down within an hour. Touchwiz features are very nice. The built in briefing alarm is impressive, you can set an alarm to wake you up with a gradual white noise that gets louder for 3 minutes before the real alarm starts. The real alarm will verbally say 'its now xx time, the weather is x, the weather for the day is x, your appointments are x, the top story of the day is x' then your alarm tone will play. Wow. I use my calendar religiously so to wake up and have my alarm actually tell me whats planned for the day is a savior. And its built in. I can go on lots more about touchwiz and features I like. But ill get to the stuff I dont like Battery: Its not as great as the iPhone 4, but not too bad either. Build quality: Yes it feels a bit cheap, it looks gorgeous from the front, but the back is horrendous. Its also very very light, which I personally dont like, but some do. Home button feels pretty crappy, I wish it was capacitive. Stock dialer/phonebook/text apps: Very very bad compared to iOS. It takes about 3 pushes to call someone, and the text app is also pretty crappy. Luckily you can change all of these with 3rd party apps. I sold my 32gb iphone 4 for $350, got the SG3 NIB for $400 (both on Craigslist), switched from paying monthly $110 on ATT to $30 on T-Mobile (!!!!) and all in all, I am very happy with my choice. I got tired of iOS, got tired of having the same phone as every hipster, female, and 8th grader. Was totally excited for the iPhone 5 until I saw iOS6. I feel like me switching from iOS to Android is the same thing that happened when I went from Blackberry to iOS. One was stuck in its ways and was not forward thinking enough, the other allowed me to see the future. I should end with I do love iOS and intend on buying an iPad for home. I have a few hundred $$ on iOS apps and have multiple Airplay setups at home. But now I love Android just as much.