I'll keep it very simple. I have had an iPhone since 2007. Recently I have become annoyed with Apple's poor customer service, lack of development and bugs in the apps I use mainly (reminders, calendar). I decided to try the S7 Edge. It's now 7 months since it was released, so not a new phone to people by any counts. But I will give my view as an iPhone owner. I purchased the black version. I would've preferred silver, but this wasn't available. Positives Looks stunning - with the edge to edge display, just sitting there it looks amazing Amazing screen...obviously. When going back and forth to my iPhone (6S), the iPhone seems washed out and grainy. Cool features like fast charge, fast wireless charge Water resistant - gives peace of mind. But to be honest, I haven't ever dropped my phone in water. Amazing camera Clean and easy to use UI Seems to have less bugs - This may be because I am using Google for most things. Everything just works. Always on display and LED indicator are very useful Great battery life And again, that screen! Negatives It is huge, making it difficult to use one handed - typing one handed can be a challenge, leading to inadvertent touches. It isn't that much bigger than the 6S, despite have a screen that's 15% bigger. It is one of the best phones to hold in the hand (next to the 5S). There aren't actually many false touches from the edge. Return and multi-tasking keys are always hit accidentally. Can lag a bit weirdly. Things are snappy, but not consistently. Micro-USB port feels like I'm about to kill it every time I plug it in. Double features, there seem to be two apps for everything - one Samsung and one Google. On the whole, the Google ones appear to be better. This can be confusing for a novice. On the whole, I really like it. I will play with it for another week to see if I'm sold on it. If I don't like it, I will buy a Nokia 3310.