After many months spending time reading over people's complaints about the new Macbook and it's underwhelming specifications, I've been trying to figure out why Apple released this product. Many people argue that there's no market for it: because of the existence of iPads, iPad minis as well as a thin, but moderately strong notebook like the Macbook Air, there'd be no need for this product. I think I might know why Apple released it. I think they just did it for aesthetic experimentation. I think Jony Ive designed this product with the future in mind. I think he designed the world's thinnest, lightest laptop so that Apple (always being ahead of the curve) could patent the design. In the future, there's no doubt that a product as small as the new Macbook will be able to contain the power of a high end Macbook Pro or even an iMac -- it'll just take a while for other technology to catch up (processors, graphics, batteries, etc.) But when that day comes, no one else will be able to stake a claim in the design. Maybe Apple released the notebook to push the absolute limits in terms of design. That way, by the time the tech catches up, they'll be more than prepared for it (plus, now no one can design a product that thin or light because it's most likely heavily patented at this point).