Day new product is announced: Meh, it's alright, don't need it. 1 Day after: *Repeatedly looking at the Apple website* Actually it is rather nice, it will probably do well, but still not getting one. 2 Days after: Actually, it looks REALLY nice, I might buy o.... no, no I can't, I don't need it. 3 Days after (Day before pre order): I KNOW I don't need it, stop thinking of it, wait to see the reviews and then decide, your current iPad is fine. Pre Order Day: *Refreshes Apples website every second for an hour* Pre Orders. Seriously happens every time, so I might as well stop fighting it.