So, the rumors were unsurprisingly correct. However, one tidbit that snuck through was the A6 chip, as nobody was really certain of its existence or inclusion in the iPhone 5. Everything really does seem to have been improved, and they've been able to squeeze all of the components in a remarkably thin and light body. Battery life is allegedly slightly better than the iPhone 4s, though we'll have to wait for reviews to test the veracity of that statement. However, there's nothing new here. For the most part, everything was accurately predicted well before today. No exclusive new feature, no (dare I say it) innovation. The hyperbole in the presentation was galling: an immense effort to increase the screen size? Really? Some commenter on the Verge drafted up that exact plan months ago. Coupled with the uninspired iOS 6, it's the first iPhone that despite many changes, was not able to awe me. That being said, I think it's still the best phone for most consumers. Specs and hardware are top notch, the chassis is impressive, the ecosystem is unparalleled, and Apple's support is vastly superior than other OEMs. But iOS, great as it is, is growing stale, and Apple is falling into a groove. At the moment, there's not another phone or platform that can compel me to abandon the iPhone and iOS. So--almost reluctantly--I'll buy the iPhone 5. Next time I have an available upgrade, though, I suspect Android or WP will be matured and polished enough to sway me. Apple is disappointing , and I don't mean to be just another voice in the choir here, but I understand the frustration. If they don't change, I'll leave. That's a meaningless threat to them, but I'm tired of refinements, I want something different. I'm just ranting and voicing my opinions. I know everybody in this forum is already on Android and/or resents iOS/Apple. Feel free to comment with your own thoughts on today's announcement, or the state of the mobile market. Cue the flame wars, personal insults, and various denigration.