Hey, this is my first time ever using Illustrator so don't be mean. I know I'll improve over time. This was a school assignment and we were to create a company logo with a maximum of 3 colors including black.
Logo design is one of the hardest things to do within the design world. The specs are hard and it's even harder to come up with something original.
Logo rule #1: The logo has to be designed so that it can be seen and understood, when it's placed on a pencil. Many forget (or don't even know) the difference between a logo or an illustration.
Your logo is too large or you need to do something to fill it out. Outlines doesn't work well. Also, pick a nice font, not a bland one.
i don't claim to be a professional, but i agree with the others--it needs to be simpler, and smaller. also, i don't mean to be offensive, but the curved type doesnt look very good. i had to do something similar for school, though we also needed to have a website. here's what i cam up with