This is a demonstration of the new MyFord system as shown in the 2011 Ford Edge coming next fall. It appears to build on the SYNC system and complete the package. It's the neatest integrated car technology I have ever seen. It should appear on several models. I would think the all new 2011 Fiesta and Focus should be some of the first ones. A similar system is already on the Fusion Hybrid, but this will add functionality to that. http://www.youtube.com/watch?v=vrLdMi_r7-Q Even if you hate Ford vehicles, but love technology this is worth the watch.