The issue with using a sync box like Hue or any of the others is that they are more expensive, and they require updates whenever the HDMI standard changes. If you bought one before HDMI 2.0 (support for 4k and HDR), for instance you would have had to get an upgrade. Then again if you had a TV that uses HDMI 2.1 (4k120 , 8k60, VRR, LLM). Plus given how finicky HDMI signals can be, you are taking a chance introducing yet another link in the chain, especially if you rely on CEC. Some of the cheaper ones don't even pass CEC through at all, so you have to either get up and switch inputs by hand or use yet another remote.
And finally, a sync box is useless if you are using the internal TV apps or tuners. The camera doesn't look great and can pick up ambient light from the room, but it's a simple install and works with anything on screen. I have a Govee T1 mounted to the bottom of my Sony OLED. Love the immersion.