jazzlover said:
How far will ads like this go in the future. I love sex but this makes it dirty and meaningless.
www.napstergirl.com
I agree that it is a blatant attempt in gathering male consumer attention using "Sex Sells" . Using sex in an ad can be very powerful when used in a sophisticated manner, but this is not sophisticated. The ad is cheap and tawdry.
It is clear that Napster is grasping at straws here, in an attempt to stay afloat.
This is is an act of sheer deperation.
Does anyone remember the Corel ads, a few years ago? Same thing. Corel launched an ad campaign using very graphic sexual images, the photos were very professional and very erotic, and def. grabbed attention. But Corel later admitted that the ad campaign was a desperate attempt at trying to get more market share, user base, all due to slumping sales and poor revenue.
My suggestion for these companies and any other companies that use want to use sex innapropriately in ad campaigns. How about you re-look at your product and/or service(s), improve on it, release it, and impress by what your company can actually offer its customers. If you try and mask the same ol crap, in a veil of T&A, you might be able to snagg a few more people in, but they will soon discover that it is the same ol garbage that you have always have had, they will feel betrayed and used, humiliated by the fact that they were duped by some cheap T&A. They will leave you in spite, for your competition that really has something to offer.
Has anyone REALLY moved to Corel applications from Adobe applications, after seeing these ads. Ya, didnt think so.