Slight differences in DRM or the WMA v AAC debate are going to be irrelevant in the near future. In order to stay in business, Napster and the rest are going to have to come clean about the realities of using a download music store.
- Each store has its own style of DRM but apart from marginal difference, DRM is effectively a necessary and similar evil for all stores.
-Because of choice of DRM each store will only support a limited number of digital music players for direct downloads from their store.
-In order to expand their market share of music downloads, stores are going to have to advertise to the world that basically ANY digital MP3 player can play any downloaded tune from ANY store as long as the download is reripped into MP3. Therefore the quality of the search, buy and download experience is going to be far more important than say the number of tracks available from any particular store, (For the most part the track count will be fairly similar amongst the big boys - one goes ahead, the rest catch up).
- In order to sell their digital players, manufacturers are also going to have to advertise the same universal fact, ie a decent MP3 player can play any download as long as the track is ripped into MP3 or other format supported by their player. Therefore the quality of the player´s functions becomes more important than the fact it recognises the drm-ed tracks from any particular store.
This is what I believe Apple know has to happen if the catch up kids are to stay in business in the long term. At the moment the opposition are bluffing and trying to be cute, but just selling their own DRM-ed tunes to theshare of the market not controlled by Apple right now is a sure road to death. Likewise limiting sales of own brand MP3 players to your own customers simply because you want to try and discredit iPod is another foot shooting exercise.
Unfortunately for the rest of th ecatch up kids, because the world will soon understand that any download track froma store can theoretically be played on any MP3 player, sales of digital players will again be judged on function not compatability with direct download services - and we all know which is the king of that little castle.