Originally posted by MM2270
I may get flamed for saying this, as it may sound prejudice at first, but it really isn't- truly.
In many asian cultures, it's common for the language to be written and read in a top to bottom, or up/down fashion. Chinese is a perfect example of this. In the Western part of the world, Roman based languages go left/right, which is why it makes sense for us to think of backward/forward as, logically, left/right. Samsung is, if memory serves, a Korean company, yes? Then it's not wholly surprising that the design for back/forward for this device is up/down. Now, you may argue that this way of designing is just plain silly because of the target market, but I imagine the Samsung YP-whatever will also be sold overseas in asian countries.
Still, it appears Samsung needed to give a little more fore-thought to the design and who their largest market would be, namely the USA.
Again, I'm not intending to cause any offense with my remark, as I happen to have a strong liking of asian culture and languages, which is why I even thought of this in the first place.