It means that we save so much time, because our iPods Just Work™, that we have to put all of that time to good use, and we have decided as a group that the best use would be to debate the DMCA in such an annoying fashion that eventually the First Amendment will be repealed.
Seriously, what do you / don't you understand? This company plans to develop software that emulates Apple's technology for playing protected music in iTunes and on iPods. The purpose is so that other stores can sell iTunes compatible songs, such as RealNetworks tries to do. Presumably the same tech development could easily be used to put iTunes songs on other players, which would also be a potential "market" for Navio.
We've just been debating whether Apple will have to bother stopping them, or whether the sucky nature of other services and the shaky nature of this technology (since Fairplay could be updated and the songs could stop working) would be enough for Apple to protect itself. And also what Apple should do in the long run, since it seems like such monopolostic, protectionist policies as the private Fairplay are unnecessary given how good their product is.