And I can't - if I had a choice between watching TV with ads & never watching TV again I would take the latter. You really have to not watch any TV for a year to realize how awful ads are & what kind of subliminal stress they are creating.
I just can't figure out why NBC needs to remove choice from the equation. Offer it for $2 through iTunes AND for free with ad support. If getting it for free with some ads is such a great thing, then why aren't people just watching it on TV in the first place?(or using their VCR/DVR). And wouldn't iTunes sales just dry up and become irrelevant if ad supported flash players were better, making the whole argument moot in the first place? It seems to me the smart thing to do is offer people a choice of how they are going to send their money to you, and let the market decide what method works best. Why limit yourself?
The answer to me is that businesses have an insane drive to maintain a stranglehold on their content. It is the only thing more important to them than money, and they will in fact sacrifice profits to avoid giving up even the slightest amount of control. I haven't quite worked out the motivation for this yet, although I have the suspicion that it might be that deep down they realize they need creative people a lot more than creative people need them, and that if the creative folks ever truly realized this they would insist on actually getting a fair share of the profits. If you lock everyone out of distribution with your economic might, then people don't start to realize that distribution is the EASY part. Look at what is happening to the record companies, and I think music itself is actually seeing a creative resurgence.