I've attended some work events with some very well-off people in recent weeks and seen a good amount of my friends. Almost all are iPhone users 1) None of my close friends own an iPhone X 2) At these work events, less than 10% of customers have an iPhone X Many of these people would have bought the latest iPhone very quickly a few years ago. One of my best friends (a millionaire in his 30s) is still rocking a 6S. The iPhone X is an excellent product (I'm actually considering buying a 256G version to replace my 8+); however, fewer "normal" customers are interested in it than prior phones. I don't think that is controversial at all, and all of the survey data supports this. How can Apple fix that this year?