So I'm a HUGE iTunes user, but have been amassing quite the blu-ray collection as of late. How does everyone feel about Apple and 1080p downloads? If they were available for download there's no question I'd go that route over physical media. Do you think we'll seem them anytime soon? If not do you think Apple will offer HD upgrades in the future much like they did with iTunes Plus? I know this is all speculation at this point, but would just like to get a feel for the overall consensus. I hate buying physical media but am addicted to 1080P!