Hi! What is best practice when creating a brand new apple id? Use a current non-icloud email address or sign up for a icloud email address? Right now I'm thinking about using an icloud-email id for icloud services and an separate non-apple email for itunes purchases. Based on your experience, what would be the most flexible solution? I'm trying to get it right the first time. From what I understand it's not possible to change or merge accounts later.