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Wow, I'm kinda floored at the response on my question! Thanks for the response all!
This is a "sleeper" technology in the sense that it is a game changer in terms of price/performance but for those "in the know" it is reason enough to go all in on gear that supports it.

So its gratifying to see the interest and passion.
 
I know what it is.. for 360VR and videos. The sound changes as your "view" changes.. or your head moves. Positional audio.

Do you constantly turn your head and look around when you are at a movie theater?
Well maybe we all should. The screen is large that moving your eyes or head slightly can help see things when staring missed.
 
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