True that most people won't really notice a difference. However, streaming services employ lossy codecs to accommodate bandwidth costs and limitations. (Even Dolby themselves promote E-AC3 and Atmos for streaming over TrueHD) While most people won't notice the difference between 256kbps and 10mbps audio, they WILL notice the enormous jump in data usage (towards either their monthly bill or data cap).
I would like to see Apple Music offer a "HD lossless" purchase option. However, on the Apple TV front, the more important issue I'd like to see addressed is improving the quality of the on-board Dolby decoder. Last time I checked, the sound quality is still diminished in clarity and artificially compressed when compared to an unprocessed signal "passed-through" to the AV receiver.
Data caps. Certainly when it comes to broadband, the US seems to suffer with that compared to us in Europe and the UK where it's been unlimited data for many many years for the majority.
I truly don't believe that Apple will ever offer a HD Lossless option for Apple Music, their products such as AirPods and HomePod would not show any difference in sound quality. Certainly with say Tidal who charge £20 a month for lossless, i've never met anyone who pays that each month for music streaming. Personally, I felt that Apple Music should be £5 a month. My view is if I have Netflix in 4K for £10 a month, why would I pay the same just for music? But then, I don't consume music nowadays - for me, it's more in the background.
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It's a fair point. I would assume the majority of tv watchers either use their tv speakers or a basic stereo soundbar.
Streaming services also have to take into account that their customers may not have the Internet bandwidth to handle better audio too.
But I'd guess there's a significant number that want it and would expect it for a paid service.
Yes - what i truly want is for my weekly film to sound super clear from my TV speakers - just like my YouTube vlogs etc. I hate it when with a film you are constantly lowering and upping the volume because the dialogue vs sound effects/music is not balanced - that's ruins the experience.
I've also noticed that iTunes downloads suffer with their audio if downloaded at 720p as opposed to 1080p. The 720p is more weak and has a metallic compression to the audio on some film - Call Me By Your Name is an example. Amazing sound on 1080p download but if downloaded at 720p, there sound if nasty - very compressed with a metallic sound to the voices.